Repositioning a commercial real estate brand for a new generation.
Commercial real estate brands often appear dated and inconsistent across touchpoints.
Westcord is a commercial real estate company with more than 50 years of industry experience. The objective was to modernize the visual identity and create a unified brand system capable of supporting marketing, leasing, digital communications, signage, and property promotions.
Westcord needed a visual system that could:
- Strengthen brand recognition
- Appeal to investors and tenants
- Support future growth
- Create consistency across digital and physical environments
A visual identity system built around trust and long-term value.
We developed a comprehensive visual identity system built around:
- A refined logo application
- A premium color palette
- Clean typography
- Architectural photography
- Flexible marketing templates
The system was designed to scale from brochures and leasing materials to signage, social media, digital platforms, and property campaigns. The final identity uses a premium navy and gold palette combined with architectural imagery to reflect trust, sophistication, and long-term value.
Guidelines built to keep every touchpoint consistent.
The brand manual defines the refined logo application, clear space, and color system down to how the navy and gold palette behaves across print, digital, and environmental applications.
Clean typography and an architectural photography direction give the system a consistent, premium voice across every brand collateral piece.
A system that scales from brochures to building signage.
- Signage & wayfinding
- Marketing & leasing brochures
- Corporate stationery
- Website & digital platforms
- Social media campaigns
- Team uniforms & workwear
- Employee ID system
- Property promotions
A cohesive brand experience across every touchpoint.
The new brand system elevated Westcord’s market presence and created a cohesive experience across every touchpoint.