A For Your Consideration push built to win Emmy voters’ attention, market by market, for the Emmy Awards.
Cut through Emmy season noise.
Every studio in town runs a For Your Consideration campaign during the same narrow voting window, all chasing the same Television Academy members. Two award-contending series — Starz/UCP’s Gaslit and HBO Max/Universal’s Hacks — needed consideration campaigns strong enough to stop a member mid-scroll and mid-stride on Sunset Blvd.
The window was tight: voting ran June 16–27, and the work had to hold together across building-scale outdoor, bus shelters, trade press, FYC booklets and device mockups, and in-venue activations at the Television Academy itself — without diluting either show’s identity.
Two shows, one unmissable idea.
For Gaslit, the campaign centers on a single image: Julia Roberts, as Martha Mitchell, gripping a rotary phone. “The Truth Has a Voice” and “An Emmy Game-Changer” carry the show’s 1970s palette of hot yellow and red across every format. For Hacks, the key art leans into the show’s open-road comedy — a blue desert sky and Monument Valley red rock behind the pull-quote “A Cultural Hit.”
Both systems share a consistent FYC header, TV Academy voting dates and studio lock-ups, so the two campaigns read as part of the same season while staying visually distinct from one another.
Meet the voter where they already scroll.
Outdoor stops a member mid-stride; the online buy had to stop them mid-scroll, on the trade sites Television Academy members actually read. Desktop leaderboard-and-skyscraper takeovers and mobile in-feed banners ran on Deadline.com and HollywoodReporter.com through the June 16–27 voting window, wrapping the page itself in each show’s key art.
Gaslit’s rotary-phone key art and Hacks’s desert-highway art carried over pixel for pixel from the billboards and bus shelters, so a member who’d seen the campaign on Sunset Blvd. that morning saw the same show, the same “Watch Now” prompt, and the same voting dates that afternoon at their desk.
From the Strip to the screener pile.
- Building & Sunset Strip billboards
- Bus shelter ads
- Trade site takeovers
- FYC screener booklets
- Mailer cards
- Consideration posters
- Trade magazine ads
Two shows, one voting window, no dilution.
Gaslit and Hacks each held a distinct, consistent identity across building-scale outdoor, bus shelters, trade site takeovers and screener booklets, while sharing a unified FYC header and voting-date system that read as one coordinated season push to Television Academy members.